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Vecchio Amaro del Capo

Il momento ghiacciato · TV commercial, 2026

Vecchio Amaro del Capo and PubliOne have chosen us for the third time. The goal: to modernize a historic brand and bring it closer to young people, starting from the shared vision of client and agency.

There is no Amaro del Capo without Calabria. We brought an Italian-Spanish director, Marco De Aguilar, to Pizzo and built the set with local crew and extras: four days of filming between the town and the Tenuta Delle Grazie, with the participation of Federica Posca.

The result is a moment frozen in the colors, flavors, and scents of Calabria. Even on commission, we feel like producers ourselves.

From the set

The project Vecchio Amaro del Capo and PubliOne have chosen us for the third time: international direction and four days of filming in Pizzo.
The territory There is no Amaro del Capo without Calabria: an international director in Pizzo, local crew and extras.
The method The perfect formula doesn't exist, only the right one for each product. For Amaro del Capo, it was Calabria seen through international eyes.
The mission To modernize a historic brand and bring it closer to young people, starting from the shared vision of client and agency.
The strategy An Italian-Spanish director to raise the bar, with the heart in Calabria.

On-set photo

Still from the Vecchio Amaro del Capo commercialStill from the Vecchio Amaro del Capo commercialStill from the Vecchio Amaro del Capo commercialStill from the Vecchio Amaro del Capo commercialStill from the Vecchio Amaro del Capo commercialStill from the Vecchio Amaro del Capo commercial

Technical sheet

Client
Distilleria Caffo
CEO
Nuccio Caffo
Marketing Director Italy
Giacomo Casoni
Marketing Director World
Matthijs Vanzanten
Agency
PubliOne
Supervisor
Loris Zanelli
PM
Sara Serafini
Event Manager
Lorena Mele
Creative Director
Paolo Ferrigno
Senior Art Director
Marco Russo
Direction
Marco De Aguilar
With the participation of
Federica Posca
Production
Dogodot, a vision by Daitona
Executive Producers
Lorenzo Lazzarini, Valentina Signorelli, Lorenzo Giovenga
Director of Photography
Simone Mogliè
General Organizer
Daniele Urciuolo
Production Manager
Giovanni Morescalchi
Assistant Director
Elena Fiorenzani
Set Designer
Valerio Romano
Costume Designer
Andrea Sorrentino
Makeup and Hair
Karina Muzzio
Drone Operator
Daniele Ceravolo
Photography
Federico Mantova, Martina Ceravolo, Giuseppe Pascale
Second Unit Director
Lorenzo Giovenga
Backstage Video
Francesco Colosimo
VFX Director Supervisor
Oscar Martínez
VFX Art Director & Technical Supervisor
Pau Cierre
VFX Artist
Piero Perilli
Editing
Giuseppe di Taranto
Color Correction
Renato Rosati
Video Post Production
Alliance Artists AI
Post Production Supervisor
Quentin De Fouchecour
Thanks to
Municipality of Pizzo, Tenuta Delle Grazie

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